The burden of carrying cash is no longer. You’re Free, wherever you may be.
Idea & execution:
Targeting a younger audience, the idea was to remove the burden of carrying cash allowing you to enjoy yourself, wherever you may be and not worry about being short changed, ‘The Freedom to Spend Your Money Your Way’, how you spend you money is completely up to you. The secondary campaign was designed to reassure consumers of the security and ease of traveling with the ANZ Access Advantage, ‘Take Your Money Further’.
The campaigns were fairly basic in their executions, Online ad placements targeting, tourism and ‘youthful’ channels. All placements were animated and drew you back to a series of product and campaign micro sites designed to sell the features.