Trot rhymes with rock.
Idea, execution & result:
The national body of Harness Racing needed to focus punters attention on the sport, encourage crowds to fill the venues and engender a spirit of pride among participants. While adding a sense of fun, grit and grandeur. ‘We Will Trot You’, shot at the home of the trots, Albion Park.
The branding was designed to give a modern edge to the piece and provide a counterbalance the 70/80s musical tone.