Euro 2016

Art Direction, Design, Advertising
June, 2016
Insight:
The UEFA European Championship, initiated by the French and they are better than you. The most stereotyped country in the world.
Idea & execution:
Every team will will bring their own stereotypes to Euro 2016. Most of the countries have a prominent set of features that are easily distinguishable. We created characters (footballers) with their country’s stereotype. That's right, one-dimensional cardboard cut-outs of participating countries. Viva le Sportsbet!
The visual execution, the 'diorama' was chosen because it is a French word & invention, how clever.
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